When an airline suffers a serious accident, the usual drill almost universally involves attempting to comfort and aid the victims and their families, while simultaneously attempting to mute the negative affects on future ticket sales.
Posting a photo of one of your planes broken in two and burned to a crisp on your homepage is generally not one of the steps in the airline public relations expert’s damage control plan, but Henan Airlines, which saw 42 of its customers die on Tuesday when one of their Embraers crashed in China, has done exactly that.
At this point it might not matter much because the airline has sacked its president and ceased all operations, but if they do return to the skies, they oughta fire their PR team ASAP.