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September 13, 2007
Green-Strapped Blue
is Bleeding Red
by Phil Derner, Jr.
July 8, 2007:
The Magic is Back
by Tom Alfano
December 31, 2006:
2006: A Year in Review
by Tom Alfano
December 24, 2006:
When I'm Looking Up, He's
Looking Down
by Tom Alfano
Week of November 26, 2006:
Road
Warrior, Miles, Miles, and More Miles!
by Tom
Alfano
Week of November 19, 2006:
Flying Blind
by Mario J. Craig O.D.
Week of November 12, 2006:
It's More Than Just a Nice Paint
Job
by Tom Alfano
Week of November 5, 2006:
Transportation Security Administration;
How Secure Do You Feel?
by Tom Alfano
Hobbyists are Louder
Than JT8Ds
by Phil Derner, Jr.
Week of October 29, 2006:
Skybus or Skybust?
by Tom Alfano
Boeing BBJ's 10th Anniversary
by Michael Meier
Week
of October 22, 2006:
Enough Is Enough
by Phil Boyer
Week of October 1, 2006:
For Sale: One Airline, Slightly
Used
by Tom Alfano
Week of September 24, 2006:
The Truth About Selling Your
Photos
by Phil Derner, Jr.
Ding! You Are Free to Smile
Around the Country
by Tom Alfano
Week of September 17, 2006:
Emerging From Terror
by Phil Derner, Jr.
Road Warrior 101: "Get
Out of My Way"
by Tom Alfano
Week
of September 10, 2006:
On the Shoulders of Giants
by Phil Derner, Jr.
Going ETOPS
by Mike Communiello
Week of September 3, 2006:
Does This Shirt Come in Extra
Annoying?
by Phil Derner Jr.
Comair 5191's Blind Supervision
by Tom Alfano
Week of August 27, 2006:
Coming of Age
by Phil Derner Jr.
LCCs; Where'd the Love Go?
by Tom Alfano
Week of August 20, 2006:
Airshows;
Beyond the Ooh's and Ah's
by Tom Turner
Who Jumps Out of a Perfectly
Good Airplane?
by Mike Communiello
Week of August 13, 2006:
Terror Over the Atlantic:
The Lapse and Gaps in Airline Security
by Tom Alfano
Terror Over the Atlantic:
Forward With Safety, Backward With Blame
by Phil Derner Jr.
Week of July 30, 2006:
Losing Our Love In the Upload
Queue
by Phil Derner Jr.
American Airlines; Something
Disgraceful In the Air
by Tom Alfano
Week of July 23, 2006:
Flushing
Airport
by Alan Gross
Week of July 17, 2006:
The Flat Panel Trainer
by Mike Communiello
Pigs Fly at New York Airports
by Tom Alfano
Week of July 10, 2006:
Know Your Role in the Hobby
by Phil Derner Jr.
The “B” in Business travel stands for…
by Tom Alfano
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New
editorials are posted regularly. Our writers offer you opinion and
insight for all of you to enjoy. Guest writers will also make appearances
to share their stories and knowledge with you.
The opinions expressed herein are those of the authors only.
They do not necessarily represent the views of NYCAviation.com,
Phil Derner, Jr., our affiliates, advertisers or members.
Our
Writers
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September
13, 2007
Green-Strapped
Blue is Bleeding Red
by
Phil Derner, Jr.
This week, jetBlue announced that they will soon begin charging
passengers for headsets ($2) and blankets, pillows and eyeshades
(in a package for $5) in the coming months. In addition, there are
also rumors that they want to offer meals for sale on flights to
passengers for as much as $20. Seen mostly as a way of adjusting
their service in the wake of the early and forecasted popularity
of Virgin America, B6 is now playing catch-up.

Photo
Copyright © Melanie Rose |
JetBlue
grabbed a very specific niche when they were born. Their attempt
has always been that of reaching the average non-business, domestic-flying
passenger that wants a cheaper alternative for “simple”
travel. In order to reach this, they plus and minus various frills
to both lower costs and keep passengers pleased.
Keeping that balance takes a lot of effort, and constant maintenance.
Their original idea to find that balance was to cut meals, and add
televisions to every seat. However, having technology-driven In-Flight
Entertainment means upkeep and progression is needed with various
advancements that come along. Though DirecTV was the bee’s
knees a decade ago, bigger screens, video games, Wi-Fi and various
data and electrical ports at every seat have become available, and
are slowly creeping their way into aircraft, and the hearts of passengers
as well.

Photo
Copyright © Mario J. Craig O.D. |
JetBlue
fell behind when Virgin America equipped their planes with a well-stocked
electronics package in each economy seat, options previously unseen
in the United States. Though there isn’t such strong competition
with jetBlue just yet, VAm jumped to the forefront with that IFE
while using the same aircraft types as jetBlue. With public relations
for jetBlue being at an all-time low, and Virgin America being an
appealing, though hardly advertised option, should Virgin America
try to compete on more routes as they expand, passengers will know
who to choose. Expansion that, mind you, will be at a much slower,
and more reasonable speed than B6 chose to pursue.
Charging for blankets and pillows is slightly bothersome to me as
well. Passengers have no control over the temperature of the environment,
and they should be able to have a blanket by request should they
get cold. Keep in mind that airplanes are not always the most comfortable
places to be to begin with, and on flights such as red-eyes, people
choose them so they can sleep during the ride, and shouldn’t
have to deal with the trouble or annoyance of having to pay for
a basic pillow and blanket. The eye shades are a good option that
you rarely see offered to economy passengers…a must for sleeping
on any airplane.
Headsets, pillows and blankets, oh my, but jetBlue still has a lot
to worry about these days. If this is their only plan on repairing
their poor state, as we’ve seen little else from them, then
I think Terminal 5 & 6, as well as a quite a few A320s and E190s
might be available very soon to those who so desire them. With that,
I think Virgin America chose the A320 for others reasons.
Contact Phil Derner, Jr. at phil@nycaviation.com.
Discuss this editorial on the message boards HERE.
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