Aviation News

2011-01-25

Horizon Air to Revamp Branding by Adopting Alaska Airlines Eskimo and Livery

More articles by »
Written by: admin
Tags: , ,

Horizon Air will retire its public branding and adopt the logo and colors of sister carrier Alaska Airlines throughout its fleet and marketing materials, the company said today.

Artist’s rendering of the new Alaska Horizon livery on a Dash 8 Q400 aircraft. (Image courtesy of Alaska Airlines)

The change follows a shift in Horizon’s business model which took effect on January 1. Under a new agreement, Horizon maintains its own planes while Alaska is responsible for scheduling and marketing Horizon’s flights. Most regional affiliates of larger airlines follow similar models.

Horizon’s first Bombardier Q400 to be repainted will appear in February, according to the airline. It will feature large Alaska titles on the sides, accompanied by smaller Horizon titles. Some newly delivered Q400s will remain unpainted during the transition.

Horizon has maintained its own brand since being purchased by Alaska Air Group in 1986. The current stylized sun branding was introduced in 1991.



About the Author

admin





 
 

 

Friday Photos: The 2017 LAX Meetup, Part One

With the 2017 LAX Meetup behind us, here are some of the great shots taken in and around the Los Angeles area during that weekend.
by Ben Granucci
0

 
 

Friday Photos: Some Of Our Favorite Recent Photo Hangar Uploads

This week for Friday Photos, we take a look at several of our favorite uploads the the NYCAviation Photo Hangar from the past few weeks.
by NYCAviation Staff
0

 

 

Friday Photos: The NYCAviation/PHX Spotters LAX Meetup Is Next Month!

With the 4th Annual NYCAviation & PHX Spotters Meetup about a month away, we take a look at photos from the various spotting locations around LAX.
by NYCAviation Staff
1

 
 

Friday Photos: Special Liveries

This week for Friday Photos, we take a look as some of the many great photos of special liveries uploaded to the NYCAviation Photo Hangar.
by NYCAviation Staff
0

 
 

Misused Aviation Terms, Part 1: Airlines and Accidents

Many terms are thrown around, whether it be by avgeeks, the news media or general public, that have official definitions aside from what is socially thought.
by Phil Derner Jr.
2